Why Smart Retailers Are Switching to EPOS — And What It Actually Changes
The
retail business today is not what it was like 10 years ago. Customer
expectations have changed, margins are slimmer, and all decisions need to be
data-driven. One of the most underrated but impactful systems to help you
through this change is the Electronic
Point of Sale (EPOS) system.
At
Retail Tills we help independent retailers, chain retailers and start-up retail
businesses, bring clarity and control to their day-to-operations. This isn't
about flashy dashboards or beautiful screens, it's about giving retailers real
tools that actually work.
What Makes an EPOS System more than
a Till?
Forget
about 'a till that takes payment'- a proper EPOS sits within your
infrastructure. It ties in shop inventory with staff and sales. It tells you
what's selling, what's not, who is performing and where you are wasting time
and/or stock.
Put
simply, a retail EPOS system includes:
• A touchscreen terminal or tablet display
• A bar code scanner and receipt
printer
• Retail specific software the
tracks sales, stock, and staff
• Optional modules for eCommerce,
multi-store management, etc.
More
importantly, it is not just the hardware. It is all of the above!
Three
Things Retailers Say After Switching to EPOS
We've
worked with retailers in nearly every sector, whether it's fashion,
electronics, homewares, or specialist shops. When we ask retailers what they
thought of EPOS (electronic points of sale), the feedback is usually quite
similar to this:
1. "I did not realize how much stock I was sitting
on."
Inventory
control was never just about running out of your 'bestsellers'. It was about
having capital tied up with stock that does not sell. EPOS will manage
inventory in real time, recording how inventory is behaving and will notify you
as its changing objects, rather than you having to guess to the changing
patterns of the inventory.
You
will realize trends, discover your dead stock or even identify theft, well
before the restocking and reporting cycle allows you to.
2. "It encouraged us to actually think about the
customer experience."
It
is so easy to focus on how EPOS is about your company, internal processes, and
store performance. Employee face time with customers is essential. When
employees can quickly find their product information, pricing and stock
availability, they become a lot more helpful people. When checkout is fast and
your e-receipts finish within seconds, customers notice.
When
your reward program or targeted promotion is delivered and relevant, and
results in customers returning, it's personal.
3. “The data made it easy to stop spending hours, any hours,
on admin.”
With
systems tracking sales data, generating reports and tracking staff shifts, a
good EPOS system will save you hours, each week. Imagine all the time you could
spend training staff, enhancing your shop floor, or simply moving away from the
spreadsheets.
What
Retailers Should Expect from Their EPOS Provider
Not all EPOS systems are created equal. And not all providers are in it for
the long haul. So when you're looking for a system remember to look for:
•
Customizability - will it flex with your type of
business?
• Support - is there help available when you want it, not just in the
context of a sales demo?
• Ease of use - can your team actually learn it without using a
manual every time?
At Retail Tills we have a simple
philosophy: we build our systems around retail; tools that work in proper shops
with real staff and proper goals - no jargon or grandiose promises.
Should You Upgrade?
If you're running sales, stock and
staff using one or more other platforms - or even worse, you are not tracking
them at all - it is quite likely that you are already losing money or wasting
opportunities.
A properly implemented EPOS
system will potentially pay for itself quickly, not because it is
expensive or flashy, but because it can help you avoid the pit falls. Even if
you are only opening a second location or just want better visibility of your
store, it is a good time to ask yourself what your current set-up is actually
doing.
Interested in seeing how an EPOS
system can fit your business?
Visit Retail Tills or speak to our
team for a walkthrough of what’s possible. You don’t need to overhaul your
operations—you just need better tools to support them.
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